With Google, you can create and run ads for your business, quickly and simply. Run your ads on Google and our advertising network — no matter what your budget, you’ll only pay when people click your ads.
AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business.
You can choose the exact Display Network placements where you’d like your ad to appear, or you can let contextual targeting match your keywords to content.
You can choose from a variety of ad formats and easily track your ad performance using the reports available in your account.
There’s no minimum monthly charge with AdWords – Adwords account or deposits work on a minimum of R110 deposit at a time with a 10% commission for admin fees and administration.
(MySimpleWebsite charges 10% on any deposits to manage your account)
|Cost:||Work on a prepaid basis starting with R110 as the minimum amount / deposit amount. Deposits take about 2 to 3 days to reflect in our google account.|
|Pay by click:||We manage your prepaid amount and are totally dependant on the client. For example:-You pay for every time someone click on your advert. Cost can varies from R1.5 to R12 a click, depending the popularity of the key words.-R100 can last you one week or three months, depending on how often you want your add to be displayed, and of course how often people click on your add.|
|Budget Clicks per day:||We allocate a daily budget to your pre-paid account, limiting the amount of times people can click on your advert. Your advert will disappear from Google automatically once your exceeded your budget, and re-appear the next day with the new budget amount.|
|Range of dates:||Google advertising can be set between a range of dates, or specific dates of the week.|
|Region:||Google can determine the location of the PC’s by region, allowing you to display your advert for targeted regions only, for example:-Gauteng-Cape Town-Kwazulu Natal
-South Africa only
|Reports:||Detailed reports are available on the prepaid account of your account. This can be requested at any stage through our helpdesk.|
The content and targeting of your ad is perhaps the most important thing to get right when trying to reach potential customers. Ads that are clear, specific, and compelling are more likely to convince people to click them.
Components of an ad
Here’s how an AdWords text ad will look:
There are several elements that make up each ad:
- Headline: The first line of your ad acts as a link to your website. The best headlines relate directly to the keywords being searched, so try to include one of your keywords in your headline.
- Lines of text: Use these two lines to describe the product or service you’re advertising. Since your ad space is limited, try to convey the key details and benefits of your product or service.
- Display URL: The last line (the text in green) is used to show the URL of the website you’re promoting. The point of the display URL is to give users a clear idea of what website they’ll be taken to when they click on the ad.
- Destination URL: You’ll also set a destination URL which will not be visible in your ad. The destination URL (also called a landing page) is the exact page within your website which you want to send users directly to from your ad. Choose the page of your website that is most relevant to the product or service described in your ad.
Where and to whom your ad can appear
You can choose where on the Web you’d like your ad to appear, be it just on Google search result pages or on relevant websites across the Google Network. You can also control who will see your ad. You can target your ad to a certain audience through keywords, language, country or region, and other settings. Learn more about setting these preferences in the ad targeting section.
The keywords you choose are used to target your ads to potential customers. By creating a highly relevant keyword list, you can show your ads to only the most interested users, helping to improve performance and maintain low costs.
How keywords work
Your keywords are the words or phrases your customers would use when searching for your product or service. Keywords allow you to target your ads to your desired audience.
For example, if your business sells cameras online, you can use “buy digital camera” as a keyword in your AdWords campaign. When a Google user enters “buy digital camera” in a Google search, your ad could appear next to the search results. In addition, your ad can appear on sites and products in the Google Network that relate to your keyword.
It’s essential that your keywords are relevant and high-quality. Overly general keywords will make it difficult to reach potential customers, and your advertising will probably be less profitable.
Here are the top three tips to help you improve your keyword quality:
- Choose your keywords carefully. Make sure they’re specific and directly relate to the theme of your ad and the page you are directing your customers to. Keywords of two or three words tend to work most effectively.
- Include relevant variations of your best keywords, including singular and plural versions. If applicable, consider using colloquial terms, synonyms, and product or serial numbers.
- Be specific. Keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted.